Thursday, 02 July, 2020

Denny's to join Facebook ad boycott starting July 1

Facebook logo Facebook shares sink as Unilever, Coca-Cola pull ads
Ginger Lawrence | 29 June, 2020, 20:56

In a statement to Marketing, Diageo's spokesperson said it strives to promote inclusion and diversity, including through its marketing campaigns.

"There is no place for racism in the world and there is no place for racism on social media", Mr James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement.

Major social media platforms, but particularly Facebook, have faced sharp criticism for failing to eliminate racist or hate-filled posts.

The "Stop Hate for Profit" campaign was launched on Wednesday by advocacy groups including the Anti-Defamation League, the NAACP and Color Of Change. The campaign was recently launched by six organisations in the U.S., including the Anti-Defamation League and the National Association for the Advancement of Coloured People, and plans to call on organisations in Europe to follow suit, Reuters reported.

Besides Diageo, Coca-Cola has also paused its paid advertising on social media platforms worldwide for at least 30 days.

The company said it would continue using social media to communicate with its clients and employees.

Microsoft Stores In Canada Are Closing & Going Completely Digital Instead
New services include one-to-one video chat support, online tutorial videos and virtual workshops, the company said. Microsoft says these digital storefronts reach more than 1.2 billion people every month in 190 markets.

Some advertisers have been giving Facebook a thumbs-down.

Starbucks appears to be biggest Facebook advertiser to date to pause ads on the platform. Separately in the US, Ben & Jerry's, Unilever, Verizon, The North Face, Starbucks, Hershey's, and Patagonia have also followed suit in the latest Facebook ad boycott.

Facebook makes $70bn in annual advertising revenue while "amplifying the messages of white supremacists" and "permitting incitement to violence", according to the campaign. Facebook will also take aim at general voter suppression campaigns, originating in the States and overseas.

While met with a mostly positive response, the Stop Hate for Profit initiative has also raised concerns in some quarters about censorship and free speech, with fears that a campaign with nothing but the best of intentions may degenerate into censoring all kinds of content, depending on who is imbued with the authority to do the censoring.

Facebook shares dropped by 8.32 percent, the most in three months, shedding 56 billion US dollars of its market value.

Speaking to Reuters, James Steyer, CEO of the San Francisco-based non-profit, said "the next frontier" following the successful lobbying of corporations in the United States is "global pressure", with major European and Asian companies including Unilever and Honda to be pressed to freeze their Facebook ads globally, not just those running in the US. "Specifically, we're expanding our ads policy to prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others". A post that violates Facebook's rules but is from an important political figure, such as President Trump, will get a label saying it was deemed "newsworthy" enough to remain. And Zuckerberg made some not-insignificant changes to Facebook's hate-speech policies on Friday, following the Unilever move, though they haven't stopped the exodus of advertisers. "There is no newsworthy exemptions to content that incites violence or suppresses voting".